From Gallery to Global Platform

Art Africa started as a space to showcase African creativity. But as the art world moved online, they needed more than a gallery—they needed a digital platform that could connect artists and audiences worldwide.

I worked with the team to shift the focus from physical exhibitions to a digital-first strategy. Together, we built a clear plan around two goals: creating an online platform for exhibitions and sales, and shaping a policy and advocacy arm to give African art a stronger voice globally.

The result was a modern digital presence with clean design, storytelling, and easy access for international buyers and institutions. Art Africa now stands as both a creative showcase and a credible voice in cultural policy—positioned for growth, partnerships, and global impact.